Complete Story


The Obituary – Your Greatest Marketing Asset

John Heald
General Manager - Funeral Home Channel

A well written obituary allows families and readers of the obituaries to really learn more about the life of a loved one. It also is a part of memorialization which this profession is all about. In fact, it is a key ingredient and, if done properly, can educate the consumer on the value of telling the story and celebrating a life.

The obituary is one of the greatest marketing tools a funeral home has at its disposal. Some funeral homes do a great job, some a poor job and some don’t do them at all. This presentation will provide a better understanding of all the marketing opportunities, from exposure to traffic to a branding perspective, well written obituaries can bring to a business.

1 CE Hour

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