Complete Story
05/25/2021
The 5 R's of Funeral Service: Reclaiming the Narrative in the Age of Cremation
As a profession we have a huge responsibility. As funeral directors we turn a dead body into a living memory for someone. With the ever-changing perception of what funeral service is to the families who must death with death, we need to do a better job of directing the narrative within our communities and the general public.
This presentation will look at what we can do and how to better express our profession effectively and how to talk to the public, including the media, about cremation and about how cremation fits into the funeral rite without the limitations of our "traditional" past (Translation: NOT focusing on cost). This means getting back to what we do. We strive to turn a dead body into a living memory for someone's family and loved ones, and we should always take assumptions concerning cost and money out of the equation.
The five R's:
Resuscitate
- Reawaken
- Refresh
- Reaffirm
- Relevancy
1 CE Hour
Generously sponsored by ASD
