Complete Story
01/30/2025
Best Practices in Embalming: A Comprehensive Approach
Join us for an insightful session that explores a vital yet often overlooked aspect of funeral service: the comprehensive approach to embalming and its evolving connection to social media in the prep room.
Our presenters, Emily De la Cruz, a respected Funeral Law Attorney, and Monica Torres, Director of Marketing at Cairn Partners, bring their unique expertise to this important conversation.
Emily and Monica will begin by recognizing the profound role embalming plays—not just as a technical skill, but as a deeply human act of honoring the deceased and providing comfort to families.
They’ll then shift focus to the digital space, exploring how social media, when used thoughtfully, can enhance communication, education, and public trust in the work you do behind the scenes.
Throughout the presentation, they’ll emphasize one core theme: compassion—the thread that connects our work in the prep room to the families we serve, both offline and online.
We invite you to keep these themes in mind as you engage with the presentation—and to challenge yourself to think beyond tradition, toward innovation with heart.
Emily de la Cruz
Funeral Law Attorney
Litchfield Cavo, LLP
Monica Torres
LE, LFD, and AZ Preneed Licensee / Postmortem Reconstructive Specialist
Director of Marketing, Outreach and Development
Cairn Partners
