Complete Story
01/30/2025
Building Trust Before They Walk Through the Door
In today’s competitive, cremation-driven marketplace, connecting with families before they need your services has never been more important. This dynamic session gives funeral professionals the tools to market with purpose — using trust, authenticity, and consistency as the foundation. Learn how consumers make decisions, what truly drives engagement, and how to tell your firm’s story in ways that stand out. Through real-world examples, discover how authentic communication, visual storytelling, and repetition can transform your marketing, strengthen your brand, and build lasting relationships in your community.
At the conclusion of this session, you'll be able to:
- Explain how visual content shapes consumer perception more powerfully than written words.
- Recognize why authentic, people-centered messaging builds stronger trust than traditional advertising.
- Apply strategies that use consistent, authentic imagery to capture attention, enhance loyalty, and establish long-term credibility.
Bill A. Johnston
President
Post and Boost, Inc.
