Complete Story
02/18/2024
Meeting Your Families on Their Terms; Preneed in the New Era
Have you ever wondered how the online dating process could help you better understand how to sell preneed? Probably not, but this presentation might surprise you by correlating the steps in the consumer buying cycle - from problem recognition through purchase - to similar steps someone may take as they navigate through the online dating world.
In a time when everything feels like the path forward can be achieved digitally – from selling preneed to finding a soulmate – a review of consumer’s needs, behaviors and habits will shine some light on the way we shop – and date.
Join Mitch Smith and Nick Grant of eFuneral for an hour-long journey through the consumer purchasing cycle like you’ve never experienced before.
- 1 CE, Preneed Ethics
Nick Grant
Director, Marketing
eFuneral Solutions, LLC
Mitch Smith
AVP, Partnership Development
eFuneral Solutions, LLC
