June 11, 2026
9:00AM - 12:00PM EDT
Building Better Arrangement Conference Skills: Ethics-Focused Communication
Register Today!
Registration:
Price:
- Member: $130.00
- Non-Member Member: $200.00
- Cancellation Policy:
- All cancellations are subject to a $25 Administrative Processing Fee
- For full refund (minus administrative processing fee), OFDA office must be notified 24 hours prior to the start of the scheduled program
Continuing Education:
- This is a Public, In-person Only CE Event and open to all licensees.
- 3 CE Hours, approved with the State of Ohio Board of Embalmers and Funeral Directors.
- Includes the following:
- 1 Hour Preneed Ethics Principles
Program Schedule:
- 8:30 AM: Arrival and Registration
- 9:00 AM - 12:00 PM: OFDA Program
- Lunch Not Included
Summary:
This in-person educational workshop is designed to strengthen funeral directors’ arrangement conference skills through ethics-focused communication while ensuring compliance with Ohio preneed statutes, the FTC Funeral Rule, and professional standards. Beginning with the arrangement conference—the most critical interaction between funeral professionals and the families they serve—the program integrates practical communication strategies with Ohio-specific preneed ethics education grounded in law, transparency, and consumer protection.
Learning Objectives:
- Demonstrate active listening techniques during arrangement conferences
- Apply hospitality principles that support ethical family care
- Organize and conduct arrangement conferences with professionalism and clarity
- Understand how body language and nonverbal communication influence perception and trust
- Explain the legal importance of proper General Price List (GPL) presentation
- Use clear, ethical funeral director language families can understand
- Understand Ohio preneed legal requirements and ethical obligations
- Differentiate ethical, consumer-centered language from sales-driven communication and behavior
- Recognize and ethically serve vulnerable populations
- Apply ethical standards and Ohio statutes in preneed conversations
Presenter:
Jill Lazar, CPC
Funeral Director, Celebrant, Doula
Owner, Aspen Preneed
Jill Lazar is a licensed funeral director and certified preplanning consultant with over 25 years of experience in the deathcare industry. As the Owner of Aspen Preneed, she leverages her extensive background—including previous roles as Vice President of Business Development at Ring Ring Marketing and Account Executive at Homesteaders Life Company—to help funeral homes modernize their outreach and secure future business.
Recognized for her leadership, she was a recipient of the Selected Leadership Academy Scholarship and is a frequent speaker at industry events like ICCFA’s Dead Talks, where she focuses on lead conversion and community engagement. Based in the Harrisburg, Pennsylvania area, Jill is dedicated to transforming "curious explorers" into committed clients through a blend of traditional compassionate service and cutting-edge marketing strategies.