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May 23, 2018
8:00AM - 8:50AM
Consumer Tribes: How Zoomers, Millennials and Generation Z Buy and How They are Challenging Your Sacred Cows
Magnolia, Hilton Columbus @ Easton
Presented by Rich Kizer & Georganne Bender, KIZER & BENDER Speaking!
The times they are a-changin’ and so are your customers! Each day you work with three very different tribes of consumers, each one with a very different approach to building relationships, trust and confidence. During this presentation you’ll meet: Generation Z, the first fully digital generation of hyper connected multi-taskers who speak “slanguage” and don’t understand the concept of unplugging. Consumer anthropologists Rich Kizer and Georganne Bender have done the research. Through funeral industry focus groups and one-on-one interviews with clients like yours, they’ll share what it takes to serve your unique customers.
Kizer & Bender sponsored by Matthews Aurora Funeral Solutions.
One Continuing Education Hour
Register Now (online registration)
Convention Brochure (download to register via mail or fax)
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05/23/2018 08:00 AM
05/23/2018 08:50 AM
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Consumer Tribes: How Zoomers, Millennials and Generation Z Buy and How They are Challenging Your Sacred Cows
Presented by Rich Kizer & Georganne Bender, KIZER & BENDER Speaking!
The times they are a-changin’ and so are your customers! Each day you work with three very different tribes of consumers, each one with a very different approach to building relationships, trust and confidence. During this presentation you’ll meet: Generation Z, the first fully digital generation of hyper connected multi-taskers who speak “slanguage” and don’t understand the concept of unplugging. Consumer anthropologists Rich Kizer and Georganne Bender have done the research. Through funeral industry focus groups and one-on-one interviews with clients like yours, they’ll share what it takes to serve your unique customers.
Kizer & Bender sponsored by Matthews Aurora Funeral Solutions.
One Continuing Education Hour
Register Now (online registration)
Convention Brochure (download to register via mail or fax)
Magnolia, Hilton Columbus @ Easton
